The Margenat family has owned this historical land for over 1000+ years, land that has nurtured generations of hard working wine makers. They wanted to give their brand a new and modern look without losing their heritage, and the 3 main pillars that have built this beautiful brand throughout the years: nature, history and the land.
These three pillars helped to design the visual communication of the brand and the logo. Iconography was built to represent:
• The Land used to create the clay pots to keep their wine.
• The Nature that surrounds the whole property and the area where land is located.
• The Land used to create the clay pots to keep their wine.
• The Nature that surrounds the whole property and the area where land is located.
• The History that speaks about heritage, wine crafting, and love for the agriculture.
A series of graphic elements where created to accompany the brand to be used across different platforms and to help support the overall communication of the brand bringing it together and delivering a cohesive image.
As part of all the amenities of Oller del Mas, they wanted give their restaurant its own personality that could be easily adapted to the other services it provides. This brand adaptation opened the door to create a new image and graphic elements to build the restaurant personality, but still looking like it's related to the main brand of
Oller del Mas.
Oller del Mas.
Oller del Mas also has a series of products carefully crafted from their nurturing lands. These products needed to have their own style, but still keeping the brand's tone of voice created for Oller del Mas.
